Q4 2020 Performance of Top Social Networking Apps in Australia

In the fourth quarter of 2020, Australia saw significant activity within the top social networking applications, according to data provided by Sensor Tower. Here's a look at how five popular apps fared during this period.

BIGO LIVE-Live Stream, Go Live experienced a fluctuation in revenue, peaking at approximately $178K in early October and dipping to around $125K by mid-December, before rising again to $141K at the end of the year. Downloads showed a declining trend from around 11K to 9K, with a slight increase to approximately 11K in the final week of December. Weekly active users grew from about 61K to 66K, suggesting a strengthening user base.

The Plenty of Fish Dating App showed a varied revenue pattern, starting at around $64K in late September and reaching roughly $69K by the end of December. Downloads saw an increase from 6K to over 7K during the quarter, and weekly active users hovered between 73K and 78K, indicating a stable audience.

Facebook, a leading platform, displayed revenues that ranged from about $55K to $79K throughout the quarter. Downloads were high, with figures starting at approximately 47K and seeing a peak of around 56K in early November. The weekly active users of Facebook remained impressively high, with an increase from around 18.8M to 19.4M, showcasing the app's vast reach.

Zoosk - Social Dating App revenue trends started at $50K and saw a decline to around $37K by late October, then climbed back up to nearly $49K by the year's end. Downloads had a peak of 2.6K in mid-October, with a noticeable rise to roughly 2.5K at the close of December. Weekly active users started at 10K and saw a slight increase to around 10.5K.

Lastly, Grindr - Gay Dating & Chat demonstrated a consistent revenue performance, starting at $40K, dipping in mid-October to approximately $37K, and rising to a high of $56K by the end of December. Downloads showed a steady increase from 1.9K to nearly 2.9K, while weekly active users saw slight fluctuations, ending the quarter at about 28.6K.

For more insights into the performance of these and other applications, Sensor Tower's platform offers in-depth data and analytics.